SEO - A vehicle of Promotion for companies through web site design and development.
Results of random search are listed on result page of search engines (SERP). The occurrence of a particular website on a certain position of the list depends on the ranking algorithm. The attributes of ranking and how those have been used in the algorithm are the clue for websites to enhance its occurrence on SERP. Search engine optimization (SEO) is the method for the websites to enhance their rank in search engines (SE).
Since SEO helps websites to increase their visibility among users, it is obviously helpful in advertising merchandising websites. But SEO solely depends on ranking algorithm. Any change in the algorithm incurs in changed rank of websites. Thus, wooing users with products and services may turn difficult for websites with lower ranks. There lies the solution from SEO.
Historically, it has been observed that spurious attempts of SEO decreased efficiency of SEs. Spurious attempts by some web design companies include:
- Staffing their contents with popular keywords, though irrelevant to their contexts,
- Putting irrelevant key words in the meta tags, too, as meta tags are indexed after spider crawls through the website,
- Hiding irrelevant key words by masking, i.e., putting keywords in undefined block text or in smaller font sizes in font color same as that of background,
- Creating landing pages with scant content but full of discretely displayed popular keywords leading to actual pages of merchandising,
- Scrapping contents from other websites, often without authorization,
- Spinning articles that are re-writing previously written articles without changing the key words;
- Cloaking by delivering different versions of web pages for spider and human user, identified by IP Address or User-agent HTTP.
Obviously, this methods result in crowd of unsolicited websites on SERP on random keyword searches. Thus revenue of SEs gets reduced due to user dissatisfaction. In turn, the traffic to websites also gets reduced. The ambition of promoting merchandises through increasing web prominence via increasing traffic from unpaid random searches becomes choked.
As soon as the search engines revive their ranking algorithm for websites to appear on result page, the SEO also gets revived. The factor of increasing inbound traffic to websites has already been taken care of with contextual link building. Thus, in a time of personalized searches, SEO can create marvel to reach target individual with specific products and services. Reaching individuals with their desired merchandise is the key to satisfy customers. Also it helps in succeeding to build customer goodwill. Thus there are chances that efficiency of both search engines as well as SEO will increase from individual inputs. Any merchandise can be promoted through SEO in long term using opportunity of personalized searches as it has very scant possibilities to harm the interest of SEs. Thus SEO has immense possibilities to emerge out as the most powerful technique of Internet marketing.
At Aleksys technologies, our web design company has been doing ethical SEO for many years with great success. We believe in long lasting results that will help you outrank your competitors.
