Find out the evolution of mobile marketing.

Mobile marketing in traditional sense describes marketing on different location. It involved moving billboards, on-spot campaigns at various locations, road shows. But today, it stands for marketing through cellular technology using mobile devices. Basically, it depends on the mobile/ cellular phone usage by consumers.

Modern mobile technology has got its momentum since 1970s. But marketing through phones is a much later phenomenon. That is because technology took years to be spread in mass. During 1990s, text messaging came into existence. Cellular telephony started reaching masses. But spread of it waited until advent of 3G or third generation during the first decade of 2000.  It has come only through evolution of ten years. But its contribution in information revolution enriched its history in spread and width.

Third generation technology is enabled with high speed data transfer facilities via Internet.  It means cellular telephony reaches any medium of data transfer. Accessibility to various medium has extended spread of this technique. At the same time, data transmission via handheld telephones is quite cheap. This factor enhanced return on investment in case of it. It helped mobiles to carve its niche deeper among all modern means of digital marketing.

Globally, this technique is being preached by Mobile Marketing Association. It is a worldwide non-profit organization. The members are 700 service providers of the globe. Thus, the members represent 40 countries of the world. All of these forty countries have already been penetrated with this telephone, hence, this technique, too. This organization in recent past came up with a definition for this technique. The definition is:

“Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”

Unlike other marketing medium, it is controlled by users. The marketing is generated as a message from a mobile user and continuation of such campaigns solely depends on the desire of user. Any initiation of marketing from business end, i.e., from service providers such as web design companies can be terminated by users. To impose more user control on this technique, Mobile Messaging 2.0 has been created. It is a blog where users i.e., consumers can suggest for changes they desired in this technique. This effort has been sponsored by Airwide Solution, which is a US-based mobile messaging infrastructure company. The collaboration of consumers with service providers in deciding requirements in it is certainly a positive booster in matter of growth of mobile marketing.

At Aleksys Technologies web design company, we know how to run a successful mobile marketing campaign that is effective with high conversion rates.