Banners can be Money Spinners.

Through affiliate marketing, banners can generate huge amounts of revenue. The web page that display banner on some products, services or programs  can itself increase visibility by incorporating articles in it for search engine optimization.

Business to Person/ Persons Revenue Relation:

Businesses can approach individuals for hosting banner advertisements for them in their personal websites. If that individual writes textual contents in her blog or web page about the business which is advertising with the individual’s exposure, the visibility of business web page increases on result of organic searches. Therefore, this kind of affiliate marketing, too, increases revenue for the business.  However, in this case also, revenue sharing can be on pay per click basis. You may also like to ask your web design company about banner ads.

Drawbacks:

There always exist chances of click fraud. That is the advertisement host can click fraudulently to increase revenue. Or the individual affiliate may click fraudulently to earn more form the advertisers.

Remedies:

Powerful tools have already been generated to combat the click fraud. Such tools help advertisers to disqualify fraudulent associate from revenue sharing. On the other hand, advertisement hosts like Google AdSense offer advertisers with pay per click options with necessary check and balances.

Other Pros and Cons:

Elongated skyscraper banners and square banners reportedly earn more revenue in comparison to other banners.  Therefore investors on banner advertisements must keep an eye on the shape of the banner advertisements.